Alberto Perez
Written by Alberto Perez November 21, 2022 at 11:53
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At Flat 101 they are experts in the analysis of the digital world. Through their various contents (podcast, opinion articles...) the company explores some of the most relevant topics of the current sector with the aim of contributing to the improvement of advertising strategies, or of amplifying knowledge related to the world of SEO. Within this line, Cynthia Cruz, Paid Consultant at Flat 101, publishes an opinion article in which she delves into the most relevant aspects of broad match in Google Ads and its most useful benefits.
What is broad match?
As defined by Google, broad match is “the default match type assigned to estonia number data all keywords. This way, your ads will be shown to a broader audience without you having to create an exhaustive keyword list.”
were considered sloppy accounts, as hundreds of terms completely unrelated to products resulted in poor quality traffic.
This situation changed when, in 2021, Google announced a change in the algorithm's behavior regarding broad match, promoting a more semantic than syntactic approach. This fact meant that the terms linked to broad match keywords would be more closely linked to the user's behavior and interests, allowing more time to be focused on designing more strategic keyword plans.
What are its benefits?
Google says that advertisers who use a smart bidding strategy and broad match support increase their conversion rate by an average of 30%.
As Cynthia Cruz explains in her article, broad match is an improvement for most campaigns. “We don’t need to increase advertising investment to notice this improvement. On the contrary, this type of match usually goes hand in hand with a lower CPC. We will address a greater number of terms for a lower price.”
Another of the great advantages offered by broad match, which is highlighted in the article, is the possibility of getting to know our potential clients in depth. Even the terms linked to queries