Google, looking for quality content for its YouTube portal

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The search engine is on the hunt for new alliances that will provide more quality content to its video portal, in order to make profitable the investment of 1.65 billion dollars that it made in 2006 when it bought the platform on which some 35 hours of video are uploaded per minute.

youtube-logo(1)A few weeks ago, the company announced its training offer for around 25 people from all over Europe under the Nextup programme, in which it has invested one million euros. The aim is for these new collaborators to develop higher quality video content and generate benefits for themselves and the portal.

The live coverage of the British royal wedding was also an example of YouTube's new strategy, which began usa phone number list broadcasting live events in early April. The royal link was intended not only to generate revenue through sponsorships but also to demonstrate its technical capacity to offer the service.

However, the public preferred to watch the event on television: compared to the 72 million views that the portal claims on its blog that it had in real time around the world, in the United Kingdom alone, the BBC and ITV television channels registered almost 24 million viewers, according to the Audience Research Bureau for Media, BARB. To date, the total number of views of the videos on the official wedding channel is close to 30 million.

Finally, Vértice 360 ​​and the portal have signed an agreement for the distribution of part of the catalogue (of 3,000 films) of the Spanish group, which means new sources of income for the group and professional and quality content for the video platform.