How to monetize leads and convert them into sales
Posted: Mon Jan 06, 2025 3:50 am
A lead is not useful if it cannot be translated into a sale. There are many websites that get massive monthly traffic, but fail to convert it, so their profitability is very low.
There are some practices that can be carried out to help leads convert into sales:
When sending emails: Contacting users to sell them something directly is not a good practice. Users do not subscribe to a website to receive offers for products they have not requested, but to obtain new information. You should provide them with what they are looking for and only send them product offers occasionally, following an 80/20 proportional rule , so that 80% of communications are non-promotional and 20% of emails are about specific offers.
In addition, you can interact with your followers and ask them what topics they want to receive information about. Meeting some of your followers' demands can provide great opportunities for generating sales.
When promoting products: It is necessary to create a sense of urgency, that is, to limit the uae phone number list offer to a closed time period. An example of this is the online private sales club for fashion and accessories, Privalia , in which the offers have a time frame of 72 hours. In this way, the user is called to action and is not allowed to think too much about whether or not to buy the product, since the purchase must be practically instantaneous. In addition, the page on which the sale is made must facilitate and encourage users to click on the purchase tab.
When publishing online content: You need to show your followers that you are an expert on the topic explained in each post. It is also very useful to create interaction with users by writing questions at the end of each post, and thus encourage them to reflect on the topic presented. It is also necessary to include comments and suggestions taking into account other previous posts and, to achieve greater user participation, always offer the possibility of registering using a form or subscribing via RSS.
Along with carrying out these practices, a very important aspect is how the relationship with followers is built, since it will be very difficult to convert leads into sales if users perceive the content issuer as a stranger. Therefore, it is necessary to take care of them, which will positively influence obtaining benefits.
There are some practices that can be carried out to help leads convert into sales:
When sending emails: Contacting users to sell them something directly is not a good practice. Users do not subscribe to a website to receive offers for products they have not requested, but to obtain new information. You should provide them with what they are looking for and only send them product offers occasionally, following an 80/20 proportional rule , so that 80% of communications are non-promotional and 20% of emails are about specific offers.
In addition, you can interact with your followers and ask them what topics they want to receive information about. Meeting some of your followers' demands can provide great opportunities for generating sales.
When promoting products: It is necessary to create a sense of urgency, that is, to limit the uae phone number list offer to a closed time period. An example of this is the online private sales club for fashion and accessories, Privalia , in which the offers have a time frame of 72 hours. In this way, the user is called to action and is not allowed to think too much about whether or not to buy the product, since the purchase must be practically instantaneous. In addition, the page on which the sale is made must facilitate and encourage users to click on the purchase tab.
When publishing online content: You need to show your followers that you are an expert on the topic explained in each post. It is also very useful to create interaction with users by writing questions at the end of each post, and thus encourage them to reflect on the topic presented. It is also necessary to include comments and suggestions taking into account other previous posts and, to achieve greater user participation, always offer the possibility of registering using a form or subscribing via RSS.
Along with carrying out these practices, a very important aspect is how the relationship with followers is built, since it will be very difficult to convert leads into sales if users perceive the content issuer as a stranger. Therefore, it is necessary to take care of them, which will positively influence obtaining benefits.