Empathy
From the moment the consumer discovers the product until he or she philippines whatsapp group buys and uses it, doubts may arise. It is essential that the customer service is friendly , since the user is not only looking for answers, but also for understanding from the brand.
Transparency
for transparency from the brand , from specifying the terms of service and the duration of the contract to communications about price changes or the interruption of a contracted service. The more transparency and honesty, the more trust customers will place in the brand.
Control
Even if the brand carries out a strategy aimed at attracting customers , they must feel that they are in control at all times of the operation and that they are the ones who decide what to buy, how and when.