The 12 archetypes 5 ways Archetypes help you nail branding
Posted: Sun Jan 05, 2025 5:32 am
Hero: brands like Nike and the US Army use the Hero, which represents strength and inspiration. Caregiver: used by brands like Dove and Allstate, who are caring and honest. Explorer: think of brands like Jeep and National Geographic, which offer adventure and freedom. Lover: brands like Haagen Daaz and Victoria’s Secret use the Lover archetype, representing luxury and sensuality. Rebel: think of brands like MTV and Harley Davidson, who are radically different and have a passion to take risks.
Creation: used by brands like Lego and Crayola, geared towards inspiration and wholesale email list imagination. Ruler: brands like British Airways and Mercedes Benz represent that Ruler, who are powerful and influential. Magician: think of brands like Apple and Disney, who inspire magic and dreams. Sage: used by brands like Harvard and the Mayo Clinic, representing wellness and wisdom. Jester: think of brands like Southwest and Ben & Jerrys, who are spontaneous and offer comedic relief.
1. Employes Effective Storytelling Based on Science The root of communication is storytelling. This is where the science behind using archetypes comes in. It dates back to extensive research done by Carl Jung in the early 1900s. Jung defines archetypes as universal symbolism that are unconsciously and innately understandable by humans. These universal themes or characters are surprisingly all around us.
Creation: used by brands like Lego and Crayola, geared towards inspiration and wholesale email list imagination. Ruler: brands like British Airways and Mercedes Benz represent that Ruler, who are powerful and influential. Magician: think of brands like Apple and Disney, who inspire magic and dreams. Sage: used by brands like Harvard and the Mayo Clinic, representing wellness and wisdom. Jester: think of brands like Southwest and Ben & Jerrys, who are spontaneous and offer comedic relief.
1. Employes Effective Storytelling Based on Science The root of communication is storytelling. This is where the science behind using archetypes comes in. It dates back to extensive research done by Carl Jung in the early 1900s. Jung defines archetypes as universal symbolism that are unconsciously and innately understandable by humans. These universal themes or characters are surprisingly all around us.