Although there is an intention, it is still unclear whether the person
Posted: Sun Jan 05, 2025 5:18 am
Thus, these first results can be a guide for your content production. Understand the subjects they address, their content structure and format, and identify points for improvement that you can explore in your article. Soon, your website will appear in those first positions! How to optimize content from the search intent? After the keyword research, you already have some potential terms in hand. So, it is time to develop and optimize the content.
Look at the terms’ intentions and goals that help achieve the funnel’s transportation email listdifferent stages. Let’s say that many users come to your site looking for “Digital Marketing”. This term is quite broad and generic and tends to generate lots of traffic but not many conversions. Probably, people doing web research have an informational intention and just wish to know more about the topic. They are still far from a conversion — that is, they are at the top of the funnel.
wants to know the concept of Digital Marketing, find courses on the topic or hire an agency. What are you going to do? If your goal is to generate traffic (probably yes!), you must comply with this informational search intention with ample content, covering all possible doubts. In this content, you could talk about Digital Marketing’s history, tools, courses, strategies, and other various topics within this topic that also generate traffic and interest.
Look at the terms’ intentions and goals that help achieve the funnel’s transportation email listdifferent stages. Let’s say that many users come to your site looking for “Digital Marketing”. This term is quite broad and generic and tends to generate lots of traffic but not many conversions. Probably, people doing web research have an informational intention and just wish to know more about the topic. They are still far from a conversion — that is, they are at the top of the funnel.
wants to know the concept of Digital Marketing, find courses on the topic or hire an agency. What are you going to do? If your goal is to generate traffic (probably yes!), you must comply with this informational search intention with ample content, covering all possible doubts. In this content, you could talk about Digital Marketing’s history, tools, courses, strategies, and other various topics within this topic that also generate traffic and interest.