Your world map is all the content you create to tell your story, the ways you invite the buyer persona to be a part of it, and your distribution channels. As we mentioned, Interactive Content can be a great place to start. The most important thing when telling a story is the balance between setups and pay-offs. Build the hype and deliver it. When you get the whole plan done before putting it to action, it’s easier to find these major plot points, how you can reinforce them, and the shortest path to the end of the journey: your product as a brand-new category in which it reigns absolute.
3. Build your own saga When a marketer succeeds in using Narrative Design, the result is a insurance email list product known for its innovation and disruptiveness. But that aura won’t last much if you stop there. Like the great literature sagas, you can think about this strategy as a first chapter that asks for sequels. You can go back to the first plan and build a new one whenever you see the need for a new product positioning or even another transformation.
And remember that audiences love a good plot twist. Want to know more about the planning and execution of great Narrative Design strategies? Watch our recorded Webinar Jam Session: Narrative Design: How product marketers can tell a story people can’t ignore — an interview with Marcus Andrews! Narrative Design: How product marketers can tell a story people can't ignore Let Narrative Design be the New Way You Approach Product Marketing Narrative design may just be the golden egg you’ve been looking for to advance your product marketing strategy.