Content Marketing – What to Blog About?

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Sometimes, you may run out of inspiration for interesting content, and the question arises in your head about what to blog about. What now? How to make blog post ideas come easily? Today, we would like to present you with some tips that will give you plenty of ideas to make your blog fresh and popular.

What to blog about? – index:
How to create dynamic and engaging content? Article ideas
What to blog about – useful tools
How to create dynamic and engaging content? Article ideas
Nowadays, due to massive traffic and fierce competition, building a high popularity of a blog is a daunting task. Even effective website promotion does not guarantee instant success. That is why you should be one step ahead of your competitors and constantly offer valuable content in a new way. How to do this? Check out our suggestions.

Opportunity analysis. Appropriate structure and organization
The genius of the human mind allows us to achieve incredible canada phone number list successes only with the help of thoughts and ideas that are put on paper. Therefore, you should formulate ideas for your posts using the principles of praxeology – the theory of efficient operation, which laid the foundation for the modern management system.

According to its principles, adherence to the praxeological cycle (focusing on what readers can use, not just thinking and analyzing) should ensure a satisfactory result of the work. While suggesting the brilliant thoughts of Kotarbiński or Kieżun increases creativity, organizing ideas, implementing them and observing the results does not guarantee the emergence of brilliant inspirations. In this context, it is necessary to have a proven source of inspiration, thanks to which we will know what to write about in the blog.

A fleeting thought – inspiration can strike at any moment
Popular and successful blog topics have a lot in common with great business ideas. They have the same characteristics: they are innovative, they attract the audience’s interest and they generate profits. They also have the same disadvantages – they are often elusive, they appear in the mind temporarily and they have the character of slogans, not of a complete complex construction.

Often, in a seemingly idle moment of lack of inspiration, it can come spontaneously, as if out of nowhere. Be prepared for such a moment and capture your ideas . When they come:

Write down your inspirations in a notebook and then transfer them to your computer;
Use professional programs to classify and organize your notes;
Create a “ mind map ” using table generators and idea networks;
Make brief descriptions of the inspirations;
Modify, add to, and review notes as you go.
Content Marketing - What to Blog About
What to blog about – useful tools
Trends, needs and aspirations around you make your audience look for specific information at a specific time. A great idea or a brilliant inspiration may not be enough – you also need to fit in with the current market demand and get the timing right. Analyzing preferences in such a vast area as the Internet is a task that cannot be done alone. However, you can find inspiration with the help of tools that are specially designed for optimizing your weblog.

Keyword search engine as topic generator
One of the possibilities is to browse a rich database of tags, thanks to which we can compose an interesting topic for the recipient and attract them to enter our article. The added value of knowing the relevant phrases is also in the process of blog optimization . By including relevant keywords in the content, the Google engine will prefer ours, placing it in the top search positions. Examples of intuitive keyword databases include Senuto, Semstorm and KWFinder, among others.

Know Your Blog’s Weaknesses – Animalz Revive
The content posted on an online blog is fluid. This means that visitors can come and go at any time, whenever they please. However, articles on your site have a way of becoming obsolete in a matter of days. When you have dozens (or hundreds) of materials on your blog, it’s impossible to control the process of them becoming obsolete.

A useful tool for updating your blog content is Animalz Revive – a free SEO content analysis tool that lets you go back to previously published articles, improve their visibility, delete outdated posts, and learn what mistakes to avoid in the future.

Go beyond the company blog with your content
A corporate blog is a personal, somewhat isolated source of articles. The reader actually has to click on the relevant link to see the prepared material. This means that the site attracts those who are tempted by a catchy title or intrigued by the content. To increase traffic to your blog, you should go a step further by multiplying the interest of your audience. A good idea might be to record short videos describing the article on YouTube or to manage a fan page on Facebook.

Interesting Topic Ideas: Antagonize the Content
The most powerful tool for finding new ideas, however, is our brain. Tease the recipient with wit and a sense of humor. Create content based on proven patterns – posts like “X vs. Y”, “TOP 5”, or based on the PBC formula. However, add your own twist to this by interpreting the known patterns in your own way.

Instead of listing the benefits of a particular option, focus on the antagonism of why the other option is not worth pursuing. Compose intriguing headlines, increase the volume of the introduction, interweaving references to the benefits for the reader. Write about popular topics, not forgetting to use the strongest keywords to position the page.