Unlike in a physical store, you don't need to restock, but you do need a strategy to recapture those potential sales.
This is where abandoned cart emails come in, encouraging telegram database customers to complete their purchases. However, understanding abandoned cart email best practices is crucial.
So, how do you write an effective abandoned cart email? That's what we'll discuss today.
An abandoned cart email is an automated email sent to prospects who have placed items in their virtual shopping cart but left the site without checking out. It reminds them of the abandoned item or items and invites them to return.
What is the Conversion Rate of Abandoned Cart Emails?
Abandoned shopping cart email conversion rate refers to the percentage of consumers who receive these emails and convert on the opportunity to purchase the abandoned items.
According to a recent study, abandoned cart email streams have an average conversion rate of 3.66%. This is double the average for some leading industries, such as food and beverage, sporting goods, and apparel.