Therefore, communication impacts business transformations and the possibilities of strengthening the organization’s identity and culture. Culture transformation A company’s culture is influenced by its employees, market, customer needs, technological progress and other elements. This makes it changeable and prone to transformation. The ability to incorporate changes and new elements into the internal culture is one of the biggest challenges for companies, as it is this factor that makes it durable in the long run and really strong, as in the example of Southwest Airlines.
Company to have employees with compatible values, it is essential to monitor negative oil and gas email list behaviors to cut them. For example, if a professional is rude to colleagues without the company taking action, this becomes the leveling of what is accepted. With this in mind, preventing employees with inappropriate behavior from becoming the benchmark for others is also a challenge and should be the goal of a conscious and active leadership.
Thus, it is clear that organizational culture has a central role and must be defined based on values, professionals and business goals. Thus, it becomes an important ally in fulfilling the brand’s mission, providing more solidity and results. Now that you know how to build an organizational culture inside your company, it’s time to invest in your branding. Download for free our brand guidelines bundle! OKR (Objectives and Key Results): What It Is And How To Implement This Methodology OKR is a management methodology focused on simplifying the definition and tracking of a company's objectives and key results.