The most correct answer to this question is: it depends on the strategy, the results obtained and objectives. Some experts believe that in a search result where the keyword is already contextualized with the company name, it won’t need ads, right? But it is necessary to consider that the competition can use this resource to attract customers in an opportunistic way, since in the search experience, users always end up clicking on the first results.
That is, your competitors may be highlighted in SERPs with the specific name of your brand. On hospitals email list the other hand, investing in keywords not associated with the brand can generate more sales opportunities to be filtered in the rest of the process. If the budget is limited, such considerations will also need to be made, okay? How to find branded keywords? We have already shown you that monitoring branded keywords is very important for your planning.
But how to find them? Check out our tips below! Use Google Alerts When it comes to keywords and relevance to your brand in SERPs, Google is always a reference, isn’t it? The good news is that Google Alerts can help you get those answers. Instead of looking for terms related to your business, this free tool will send notifications whenever your brand is mentioned on the internet, generating valuable insights.