They offer solid ways to stay ahead of what’s already working on Google
Posted: Thu Jan 02, 2025 10:52 am
However, additional options like Ubersuggest, Moz, SEMRush, Ahrefs, and KWFinder also have their perks. Experiment with several different tools until you’ve settled on a few that really suit your purposes well. Consult them regularly when it’s time to refresh your keyword strategy. There’s no universal rule that identifies how often this should happen, but many marketers consider once per quarter to be a good benchmark.
Keyword research tools can also provide helpful ways to narrow down keyword clinics email list lists that have grown too large and complicated. Stay on top of trending topics Although many of the topics you’ll target with keyword research are likely evergreen, there’s a lot of merit to targeting trending topics as well. Try consulting a resource like Google Trends to see what’s red-hot at a given moment, and make a note of any topics that relate to your industry or your audience’s interests.
You can also use tools like Google Trends to keep an eye on which of your pet keywords are seeing more or less search volume than usual. Tweak your content calendar and ongoing SEO strategy accordingly. Prioritize options that are realistic for your site If you own or manage a brand that’s quite large and capable of targeting very popular, high-volume key terms, then, by all means, go for it.
Keyword research tools can also provide helpful ways to narrow down keyword clinics email list lists that have grown too large and complicated. Stay on top of trending topics Although many of the topics you’ll target with keyword research are likely evergreen, there’s a lot of merit to targeting trending topics as well. Try consulting a resource like Google Trends to see what’s red-hot at a given moment, and make a note of any topics that relate to your industry or your audience’s interests.
You can also use tools like Google Trends to keep an eye on which of your pet keywords are seeing more or less search volume than usual. Tweak your content calendar and ongoing SEO strategy accordingly. Prioritize options that are realistic for your site If you own or manage a brand that’s quite large and capable of targeting very popular, high-volume key terms, then, by all means, go for it.