Referral promotions work through incentivized sharing. Participants share the contest with their friends, colleagues, and family. Whoever gets the most people in their network to enter the contest wins the prize, and everyone else receives a discount code to enter.
Photo Contests
Fans or social media users submit a photo and then share your contest with their friends, family, and colleagues, asking them to vote. This massively increases the reach of your promotion.
Top Tip : A great way to get more Facebook fans for your page is to add a “Like” box to your promotion page. This is within Facebook’s rules and simply asks people to like your page, but doesn’t require it (requiring contest entrants to like your page before entering was abolished in 2014):
Step #5: Use the right tone according to your audience
People respond to people who sound like them. People won’t respond well if your brand is super stiff, but some people also won’t respond well if you’re too casual. Identify three characteristics you want to embody in your brand voice.
Keep this in mind when creating your content, crafting your social media posts, and responding to fans. These “brand tone” characteristics should align with your target market:
If you're targeting high-end professionals, use a professional tone and avoid memes, jokes or puns – also avoid politics.
If you are targeting millennial professionals, be professional south korea whatsapp data but also casual. Share high-quality educational posts with topical content.
If you’re targeting young people, post behind-the-scenes content with a casual voice. Post often and use influencers (step 7).
Step #6: Create your editorial calendar
Social media posting can be a complex thing. If you’re sharing multiple times a day multiple times on the same platform and your marketing team needs you to promote an upcoming webinar they’ve forgotten about until now, where do you stand?
This is where the content calendar comes in. It gives your marketing team insight into what content to distribute on which platforms and when: