This benchmark allows you to evaluate the share of each of your acquisition channels in your Lead Generation marketing. Several studies have shown that emailing remains the most important acquisition channel, ahead of SEO and social networks. It is important to identify your channels that convert the best in order to allocate your marketing resources as efficiently as possible. On this subject, read our article " Which attribution model should you implement for your conversions? ".
Your web traffic metrics , which show how well your website is attracting visitors. Your website’s total traffic has a significant impact on bounce rate and conversion rate. Measuring your web traffic metrics allows you to compare your SEO, advertising and inbound marketing performance against competitors’ sites.
Traffic acquisition sources , which tell you where your website visitors come from. How Lead Generation channels, traffic acquisition sources help optimize your time and budget allocation by channel. These metrics help improve the allocation of your resources based on the performance of each channel. This analysis also helps identify your audience's favorite channels. The benefit of tracking these metrics is also, as with all other benchmarks, to measure changes over time.
Conversion rates , which have a huge influence on the economic performance of your business. These indicators allow you to evaluate the effectiveness of your strategy and tactics by measuring the numbe malta whatsapp data of people who subscribe to your mailing list compared to the proportion of visitors to your website who turn into customers. On this subject, discover 10 simple techniques to increase the conversion rate of your website .
The abandoned cart rate , a key indicator in e-commerce, indicates the proportion of potential customers who add one or more products to their cart, begin the purchasing process and abandon it before finalizing their order. According to a study by Baymard , the cart abandonment rate is on average 68.81%. What is your rate? What are your competitors' rates? What are your margins for improvement? The objective of the competitor site benchmark is to answer these questions.
The number of products per transaction is a great metric to benchmark alongside cart abandonment rate. Being able to both reduce cart abandonment rate and increase the number of products per cart is clearly a challenging goal. What is the average number of products per cart in your industry? This is a critical question to ask yourself if you are in an e-commerce business.
These are just a few examples of benchmarks to produce. There are many more to imagine and achieve. Everything you can measure, you can benchmark. From there, the field of possibilities becomes immense. To start and not get distracted, we advise you to select the main KPIs of your site and benchmark them by comparing them to the results obtained by competing sites. This is also the main interest of KPIs: to compare yourself to others. They allow you to detect points to improve but also, conversely, to highlight the points where you are really good. This is why benchmarking is such an important activity. If you don't know where you stand in relation to your competitors, benchmarking competing sites will give you tons of answers and help identify the best avenues to explore.