How do you run a puzzle marketing campaign?
Posted: Sat Jul 12, 2025 5:48 am
Creating an interactive puzzle campaign sounds complicated, right? Well, luckily, it’s not as hard as it looks.
Thanks to SaaS platforms like ShortStack, you can have your very own puzzle campaign up and running in three easy steps. Here’s how:
Step 1 - Choose the type of puzzle
Marketing puzzles come in many different shapes and sizes. They can vary in style, delivery time, incentives, and several other variables. Depending on your goal for the campaign and the interests of your target audience, the puzzle you choose will be different.
Some examples of marketing puzzles include basic jigsaws, word phone number lead scrambles, crosswords, trivia quizzes, and visual comparisons such as spot-the-difference puzzles.
ChuChuTV Nursery Rhymes use puzzles on Instagram for their comment to win contests with great success:
Find-The-Different-Jigsaw-Piece
ChuChuTV Nursery Rhymes Social Media Puzzle
Step 2 - Build your assets
Once you’ve decided which type of puzzle to use in your campaign, it’s time to get the assets ready.
While the example above of the comment to win the contest is isolated to social media, we recommend running your contests with a landing page so that participants visit your website and you can turn them into leads. Of course, for a simpler social media contest when you are just trying to grow followers, you won’t need all of these assets!
But if you do go down the landing page path, you’ll also need an email follow-up sequence and some creative imagery for social media promotion.
Thanks to SaaS platforms like ShortStack, you can have your very own puzzle campaign up and running in three easy steps. Here’s how:
Step 1 - Choose the type of puzzle
Marketing puzzles come in many different shapes and sizes. They can vary in style, delivery time, incentives, and several other variables. Depending on your goal for the campaign and the interests of your target audience, the puzzle you choose will be different.
Some examples of marketing puzzles include basic jigsaws, word phone number lead scrambles, crosswords, trivia quizzes, and visual comparisons such as spot-the-difference puzzles.
ChuChuTV Nursery Rhymes use puzzles on Instagram for their comment to win contests with great success:
Find-The-Different-Jigsaw-Piece
ChuChuTV Nursery Rhymes Social Media Puzzle
Step 2 - Build your assets
Once you’ve decided which type of puzzle to use in your campaign, it’s time to get the assets ready.
While the example above of the comment to win the contest is isolated to social media, we recommend running your contests with a landing page so that participants visit your website and you can turn them into leads. Of course, for a simpler social media contest when you are just trying to grow followers, you won’t need all of these assets!
But if you do go down the landing page path, you’ll also need an email follow-up sequence and some creative imagery for social media promotion.