A person wants to hire an accounting service

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In other words, this business model aims to sell a silent column fan , for example, to other companies that need the product.

It is characterized by sales in large quantities, where companies normally need a lot of material to operate.

However, closing a deal between companies is a little more complicated than capturing individual customers, that is, B2C, business to consumer, or business to consumers.

This happens because a consumer has the advantage of being able to make impulse shop purchases, and to do so, he simply has to decide to make the purchase.

For example, if , they can simply search on Google for “ accounting services price ” and make a quick consumer decision based on their personal opinion of which would be the best option for them.

In a B2B business structure, purchasing a product does not depend solely on a single individual, but rather on an entire organization, and therefore involves different departments.

For example, to hire a preventive tax planning team , the organization needs to reach a consensus with the finance department to verify the available budget, the administration department, the legal department, among others.

For this reason, it's incredibly difficult to generate potential buyers in B2B businesses. Before a company enters your database and becomes a lead, there are many strategies and steps to take.