How Brands Are Using Data-Driven Marketing In understanding
Posted: Thu Jan 02, 2025 10:30 am
How data-driven marketing really works, it’s important to take a look at some examples. Here are a few of the more successful campaigns we’ve seen utilizing data-driven marketing! Olay at the Super Bowl While Olay is one of the world’s largest skincare lines, for any company, taking out an ad for the Super Bowl is huge stakes. Plus, a skincare ad during the Super Bowl isn’t exactly an intuitive choice.
But before taking this major risk, the company researched their data, taking a look at canadian colleges universities email list what other interests their audience had beyond skincare. By looking at YouTube and Google data, two themes emerged: football and horror movies. Thus was born the highly successful horror movie themed #olay ad starring Sarah Michelle Geller. Sarah Michelle Gellar #Olay Commercial #SuperBowl (Full) DirecTV on the Move In a way, cable television was one of the first industries to use data-driven marketing on a large scale, so leave it to satellite TV to come up with a great method of data-driven marketing.
In analyzing their data, they found that one of the most fertile potential markets were people who had recently moved and had not yet signed up for a TV plan. In fact, they found that those who had recently moved were 20 percent more likely to consider a different option than those who had not. DirecTV was able to capitalize on this trend by creating a partnership with USPS, allowing them to target those who had recently moved.
But before taking this major risk, the company researched their data, taking a look at canadian colleges universities email list what other interests their audience had beyond skincare. By looking at YouTube and Google data, two themes emerged: football and horror movies. Thus was born the highly successful horror movie themed #olay ad starring Sarah Michelle Geller. Sarah Michelle Gellar #Olay Commercial #SuperBowl (Full) DirecTV on the Move In a way, cable television was one of the first industries to use data-driven marketing on a large scale, so leave it to satellite TV to come up with a great method of data-driven marketing.
In analyzing their data, they found that one of the most fertile potential markets were people who had recently moved and had not yet signed up for a TV plan. In fact, they found that those who had recently moved were 20 percent more likely to consider a different option than those who had not. DirecTV was able to capitalize on this trend by creating a partnership with USPS, allowing them to target those who had recently moved.