The red color and the “&” symbol, redesigned for global recognition. The new Johnson & Johnson logo not only aligns with current pharmaceutical design trends but can also be seen in the Kenvue identity and the recent GSK redesign (also by Wolff Olins), providing a visual signal of the brand’s transformation. Western Union Western Union: For what's next Western Union is globally renowned for financial transactions, operating in over 200 countries and territories.
In 2023, it was one of the companies that announced its rebrand. Faced with the increasing use of digital chemical manufacturers email lists payments and the decline of traditional banking services, Western Union underwent rebranding to align with consumer expectations and bridge the gap between its current and future services, focusing on its online platform and app. The rebranding was led by the Los Angeles-based agency Love Street and Company. The new logo represents a significant departure from the company’s previous identity.
The updated design is more modern and dynamic, featuring changes in typography and the creation of an abstract monogram. The color palette, including the vibrant traditional yellow, was retained for brand recognition continuity. Pepsi New Logo and Visual Identity Announcement | Pepsi To celebrate its 125th anniversary, Pepsi announced its rebranding first in North America and globally throughout 2024. After nearly 15 years since the last update, the company paid homage to its rich brand heritage while incorporating contemporary elements.