Forbes Councils member First Results Achieved With Expert-Driven Content After conducting the first tests, we can affirm that expert-driven content played a fundamental role in generating organic traffic and has established itself as a valuable SEO strategy for the future. Here, we have three examples of clients who either adopted or did not adopt the expert-driven content strategy (their names will not be mentioned due to privacy reasons).
Throughout 2022, the blog represented by the blue line experienced a very aggressive decline wholesale email list in results. Starting in January 2023, we began exploring possibilities for gaining authority and transmitting expertise by adding more external references to most of the newly produced content. In August 2023, we conducted a test involving the insertion of new quotes into a specific group of content (a pilot project for expert-driven content).
Three months later, we analyzed the results and observed the performance improvement indicated in the table below. Meanwhile, the blog represented by the yellow line adopted the strategy of including new quotes and external references from the outset of its productions, which led to results being boosted from the beginning, even amidst a scenario of significant decline in results and market expansion difficulties as a whole. Finally, the blog indicated by the red line did not alter its strategy and continued with a very similar approach to the one previously adopted by the blue line blog.