Data Shows Ghost Mannequin Images Improve Click Rates
Posted: Mon Jun 30, 2025 10:58 am
In the fast-paced world of eCommerce, where visual content plays a critical role in influencing consumer behavior, product imagery is more than just decoration—it’s a strategic tool. Among various photography styles, ghost mannequin images have emerged as a powerful asset. These images, which showcase apparel in a 3D, lifelike way without the distraction of a model or visible mannequin, have been proven to improve engagement. Increasingly, data supports the claim that ghost mannequin images significantly enhance click-through rates (CTR) across digital platforms.
Why Ghost Mannequin Images Stand Out
At the heart of ghost mannequin photography is the ability to blend professionalism with realism. By providing a clear, detailed view of garments, including the interior neck and sleeve areas, these images give customers a strong sense of how clothing fits and flows. This realistic presentation builds trust, which is a major factor behind improved click rates.
Shoppers browsing online are inundated with product options. Studies have ghost mannequin service shown that users make snap decisions—often in under 3 seconds—about whether to click on a product. Ghost mannequin images create a polished and clean look that grabs attention more effectively than flat lays or model-based photos, which can sometimes distract from the product itself.
Data-Backed Results
Several case studies and A/B tests from leading eCommerce platforms point to a measurable uplift in CTRs when ghost mannequin images are used. For example:
Shopify merchant reports have shown a 15%–30% increase in product page clicks when switching from flat lay to ghost mannequin photography.
BigCommerce analytics reveal that product images with 3D-like effects, such as ghost mannequin edits, receive 20% higher engagement in side-by-side comparisons.
Fashion retailer trials noted that product ads on Facebook and Instagram featuring ghost mannequin visuals had a click-through rate that was 25% higher than traditional lifestyle photos.
This increase in engagement can be attributed to the improved visual appeal, greater focus on garment structure, and professional consistency ghost mannequin imagery brings.
Why Ghost Mannequin Images Stand Out
At the heart of ghost mannequin photography is the ability to blend professionalism with realism. By providing a clear, detailed view of garments, including the interior neck and sleeve areas, these images give customers a strong sense of how clothing fits and flows. This realistic presentation builds trust, which is a major factor behind improved click rates.
Shoppers browsing online are inundated with product options. Studies have ghost mannequin service shown that users make snap decisions—often in under 3 seconds—about whether to click on a product. Ghost mannequin images create a polished and clean look that grabs attention more effectively than flat lays or model-based photos, which can sometimes distract from the product itself.
Data-Backed Results
Several case studies and A/B tests from leading eCommerce platforms point to a measurable uplift in CTRs when ghost mannequin images are used. For example:
Shopify merchant reports have shown a 15%–30% increase in product page clicks when switching from flat lay to ghost mannequin photography.
BigCommerce analytics reveal that product images with 3D-like effects, such as ghost mannequin edits, receive 20% higher engagement in side-by-side comparisons.
Fashion retailer trials noted that product ads on Facebook and Instagram featuring ghost mannequin visuals had a click-through rate that was 25% higher than traditional lifestyle photos.
This increase in engagement can be attributed to the improved visual appeal, greater focus on garment structure, and professional consistency ghost mannequin imagery brings.