Direct contact/interaction with your target group
Posted: Wed Jun 18, 2025 3:21 am
A human face to the organization
Good for link building and findability in search engines
Relatively inexpensive compared to traditional shapes
Possible large reach through distribution via other social media
A good company blog
An interesting list of possible advantages. But of course an organization only benefits from brother cell phone list these advantages if the quality of the blog is in order. As mentioned, both books and blogs about blogging , as well as scientific articles clearly explain what that means, blog quality.
Customer focus is the most important aspect: the customer/target group should always be the starting point of a blog post. The customer must get 'something' from the blog post. This can be in the form of tips, solutions to problems or simply by offering new information. An advertising pitch is out of the question: readers avoid that and can have a negative effect on the image that people have of the organization.
A personal tone is also crucial – just like on other forms of social media. Precisely because a blog can give an organization a human face, a purely business text is useless. Preferably speaking in the first person and directly aimed at the reader – that is the starting point according to the experts. An organization increases the human appearance by not only mentioning the author with each blog post, but preferably also his contact details and photo – as here on Frankwatching. The chance of interaction is greater this way: people respond more quickly to a person than to an organization.
Good for link building and findability in search engines
Relatively inexpensive compared to traditional shapes
Possible large reach through distribution via other social media
A good company blog
An interesting list of possible advantages. But of course an organization only benefits from brother cell phone list these advantages if the quality of the blog is in order. As mentioned, both books and blogs about blogging , as well as scientific articles clearly explain what that means, blog quality.
Customer focus is the most important aspect: the customer/target group should always be the starting point of a blog post. The customer must get 'something' from the blog post. This can be in the form of tips, solutions to problems or simply by offering new information. An advertising pitch is out of the question: readers avoid that and can have a negative effect on the image that people have of the organization.
A personal tone is also crucial – just like on other forms of social media. Precisely because a blog can give an organization a human face, a purely business text is useless. Preferably speaking in the first person and directly aimed at the reader – that is the starting point according to the experts. An organization increases the human appearance by not only mentioning the author with each blog post, but preferably also his contact details and photo – as here on Frankwatching. The chance of interaction is greater this way: people respond more quickly to a person than to an organization.