Awareness (Top of Funnel - TOFU):

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Onboarding/Usage Guides: Help customers get the most out of their purchase.
Customer Support: Responsive and helpful support channels.
Loyalty Programs/Rewards: Incentivize repeat purchases.

Request Reviews/Referrals: Proactively ask for feedback and encourage sharing.
Personalized Follow-ups: Based on purchase history or usage.
Mapping B2B Lead Generation
Objective: Attract businesses and their decision-makers, nurture czech republic mobile database complex relationships, and guide them through a longer, more rational, and multi-stakeholder sales cycle.

Typical Sales Funnel Stages:


Company/Decision-maker State: Recognizes a business problem or potential opportunity. Unaware of your solution.
Goal: Establish thought leadership, create brand awareness, generate initial interest.
Activities & Channels:

Content Marketing: Blog posts, industry reports, whitepapers, trend analyses, webinars addressing common business challenges.
SEO: Keywords related to business problems, industry trends (e.g., "B2B SaaS solutions," "digital transformation challenges").
Paid Ads: Google Ads (Search & Display), LinkedIn Ads, targeting job titles, industries, company size.