Decision/Action (Bottom of Funnel - BOFU):

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Interactive Content: Quizzes ("Find Your Perfect [Product]"), polls, calculators.
Remarketing/Retargeting Ads: Showing ads to users who previously visited the website or engaged with content.
Social Media: Direct messaging, customer service interactions, deeper dives into product features.
Video Content: Product demos, tutorials, customer testimonials, "how-to" videos.
Reviews & Testimonials: Displaying social proof prominently (Google Reviews, Trustpilot, Zomato, etc.).

Customer State: Ready to make a belgium mobile database purchase, just needs final push, reassurance, or incentive.
Goal: Drive conversion (sale, sign-up, booking).
Activities & Channels:
Special Offers/Discounts: Limited-time offers, free shipping, bundles.

Personalized CTAs: "Shop Now," "Book a Free Demo," "Get Instant Quote."
Live Chat/Chatbots: Immediate support for questions, overcoming objections.
Product Demos/Consultations: Virtual or in-person demonstrations.
Urgency/Scarcity Marketing: "Only X items left," "Offer ends soon."

Guarantees/Refund Policies: Reducing purchase risk.
Checkout Optimization: Streamlined, mobile-friendly checkout process.
Email Marketing: Abandoned cart reminders, last-chance offers.
Post-Purchase/Loyalty (Retention/Advocacy):

Customer State: Has purchased.
Goal: Encourage repeat business, referrals, and positive reviews.
Activities & Channels: