web designers and UX pros are usually influencers in the purchase decision
Posted: Sat Dec 28, 2024 10:13 am
We saw a huge uptick in website traffic, big engagement wins on social media, and there were leads our amazing sales team worked into opportunities and deals won. With that said, there are some things we would absolutely do differently to ensure sales was getting the best-in-class leads. Here’s my re-do list: 1. Put different leads into different nurturing tracks Our design kit attracted a ton of attention from web designers and UX professionals.
But, in our sales process, web designers and UX pros are usually influencers in the purchase decision, not decision makers (which are product strategists, VP of product, product development, innovation specialists). In ecuador consumer email address other words, we launched a campaign that was not 100% geared to the top of the funnel audience. As a result, the flood of leads we sent to our sales team still needed a lot of work before they became sales opportunities.
If you are going to run a campaign to a persona other than the decision maker (highly encouraged!), make sure everyone knows that and plan the goals, the buyer’s journey, nurturing, and messaging around that. My re-do: Put different leads into different nurturing tracks. One track would have sales-ready leads and would be owned by sales. The other track would have leads that weren’t yet sales ready‚ so we could nurture them along in the sales journey.
But, in our sales process, web designers and UX pros are usually influencers in the purchase decision, not decision makers (which are product strategists, VP of product, product development, innovation specialists). In ecuador consumer email address other words, we launched a campaign that was not 100% geared to the top of the funnel audience. As a result, the flood of leads we sent to our sales team still needed a lot of work before they became sales opportunities.
If you are going to run a campaign to a persona other than the decision maker (highly encouraged!), make sure everyone knows that and plan the goals, the buyer’s journey, nurturing, and messaging around that. My re-do: Put different leads into different nurturing tracks. One track would have sales-ready leads and would be owned by sales. The other track would have leads that weren’t yet sales ready‚ so we could nurture them along in the sales journey.