the minimum range for how many employees a lead needs in order to qualify as an MQL. This may seem like a simple fix—and that’s because it is. Marketing teams simply need to work with sales to figure out what criteria is best for defining an MQL. This is rarely going to be a long list.
It’s not about adding 10 more questions to your lead form, even one key question can be transformative for solving the tensions between marketing and sales fighting over what makes a lead “qualified.” As we discussed in the examples above, this one question can be something like: Company size (if only companies over/under a certain size are qualified) Revenue egypt consumer email address range (if only companies with certain revenue threshold are qualified) Certain software platforms (sometimes this indicates a company has a big enough need in a particular space) Ad spend (for ad agencies looking for clients that can spend above a set minimum) Department size (software companies that sell into certain departments often know that the best customers have a minimum department size) How Leadfeeder Can Help You Find and Qualify More MQLs So, the more carefully you can define what constitutes an MQL, the smoother and easier your relationship and the hand-off process with sales will be.