profile template to define the goals of our target clients and figure out how our marketing must be adapted to each type of customer. For example, even if you’re proposing the same solution, you will need to tailor your message to the recipient. You’d likely focus on cost savings when talking with a CFO but highlight features that solve specific pain points when targeting an end user.
Both sales and marketing teams can benefit from having an ICP to guide them—let’s delve deeper into how they are used. How is an ICP used in marketing? By creating your ideal customer profile, you’ll better understand ecuador business email databaseyour target audience, which will ultimately help with your marketing. With a clear sense of who you're targeting, you'll know which platforms are best to reach them on and how to communicate more effectively.
For example, if your business is targeting 20-year-olds, you’re unlikely to find many leads by running paid ads on LinkedIn. Instead, you might look at using platforms like TikTok or Instagram. Using an ICP in marketing means creating campaigns that are more likely to resonate with your demographic. How is an ICP used in sales? When you have an ideal customer profile, your sales team can better tailor their outreach efforts.