Announcing product updates via email is a key opportunity to re-engage your audience and reinforce your brand’s value. In 2025, users expect concise, benefit-driven, and visually engaging updates that clearly explain how the changes affect them.
Start with a compelling subject line. Focus on the benefit—“New Feature to Save You Time” works better than “Product Update Available.” This builds curiosity and encourages opens.
The content should be structured clearly: highlight what’s new, why it matters, and how to use it. Use bullet points, icons, or GIFs to quickly convey key features. Visuals such as screenshots or short videos can demonstrate usability far better than paragraphs of text.
Tailor the message to the recipient's role or behavior. A long-time user may care engineering department email list more about improvements to existing tools, while new users might be more interested in onboarding enhancements.
Include links to more detailed release notes, help docs, or tutorials for those who want to explore further. Offering a “See What’s New” CTA allows users to dig deeper at their own pace.
Timing is crucial. Ideally, send update emails shortly after the release—don’t make users find out through trial and error. You can also follow up with feature-focused emails or drip campaigns to reinforce adoption.
Finally, maintain a helpful and confident tone. Updates should be framed as value-adds, not disruptions. If changes are significant, acknowledge potential learning curves and offer support.