Domino’s Pizza – Driving Sales Through SMS Offers
Posted: Mon May 19, 2025 9:45 am
Fashion Retailer: Sends exclusive discounts on new arrivals to SMS subscribers, valid for a limited time. The message includes a direct link to the product page and uses trendy slang or emojis that resonate with Gen Z.
Food Delivery Service: Notifies users about flash sales or limited-time offers on popular menu items via SMS during lunch or dinner hours, with a direct link to order.
Event Organizer: Sends reminders and exclusive backstage kenya consumer mobile number list content or artist messages to ticket holders via SMS, creating a sense of community and excitement.
Beauty Brand: Offers personalized product recommendations based on past purchases or preferences shared through a mobile quiz, delivered via SMS with a link to purchase.
Sustainability-Focused Brand: Sends SMS updates about their latest eco-friendly initiatives or promotions on sustainable products, appealing to Gen Z's values.
These examples highlight the importance of personalization, exclusivity, timeliness, and alignment with Gen Z's interests and values.
Integrating SMS with Other Marketing Channels
An effective strategy involves integrating SMS with other channels popular among Gen Z in France:
Social Media: Promote your SMS subscription on platforms like TikTok and Instagram, offering incentives for sign-ups. Use SMS to alert subscribers about exclusive social media content, contests, or live events.
Email: Use email to provide more detailed information and follow up with SMS reminders for key offers or deadlines mentioned in emails.
Mobile Apps: If your brand has a mobile app, use SMS to drive app downloads or engagement with specific app features.
QR Codes: Use QR codes in physical locations or marketing materials that users can scan to easily subscribe to your SMS list.
Food Delivery Service: Notifies users about flash sales or limited-time offers on popular menu items via SMS during lunch or dinner hours, with a direct link to order.
Event Organizer: Sends reminders and exclusive backstage kenya consumer mobile number list content or artist messages to ticket holders via SMS, creating a sense of community and excitement.
Beauty Brand: Offers personalized product recommendations based on past purchases or preferences shared through a mobile quiz, delivered via SMS with a link to purchase.
Sustainability-Focused Brand: Sends SMS updates about their latest eco-friendly initiatives or promotions on sustainable products, appealing to Gen Z's values.
These examples highlight the importance of personalization, exclusivity, timeliness, and alignment with Gen Z's interests and values.
Integrating SMS with Other Marketing Channels
An effective strategy involves integrating SMS with other channels popular among Gen Z in France:
Social Media: Promote your SMS subscription on platforms like TikTok and Instagram, offering incentives for sign-ups. Use SMS to alert subscribers about exclusive social media content, contests, or live events.
Email: Use email to provide more detailed information and follow up with SMS reminders for key offers or deadlines mentioned in emails.
Mobile Apps: If your brand has a mobile app, use SMS to drive app downloads or engagement with specific app features.
QR Codes: Use QR codes in physical locations or marketing materials that users can scan to easily subscribe to your SMS list.