GDPR Compliance: Obtaining explicit consent, providing clear information about data usage, ensuring data security, and offering easy opt-out options are paramount. Maintain records of consent as proof of compliance.
ARCEP Guidelines: ARCEP sets specific rules regarding the timing of SMS campaigns (no sending between 8 p.m. and 8 a.m. on weekdays, or on Sundays
and public holidays), kazakhstan consumer mobile number list sender identification, and the inclusion of opt-out mechanisms.
Transparency: Be transparent about the purpose of your SMS messages and how the recipient's data will be used. Provide a link to your privacy policy.
Respect for Privacy: Treat recipients' phone numbers as personal data and handle them with the utmost respect and security. Only collect necessary data and retain it for as long as required.
Non-compliance with these regulations can result in significant fines and damage to your brand's reputation.
Examples of Successful SMS Marketing to Gen Z
While specific French Gen Z SMS campaign examples might not always be publicly detailed, we can draw inspiration from successful general SMS marketing strategies that align with Gen Z characteristics:
Why Mobile Number Campaigns Work
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