Retention: Keeping Mobile Users Engaged
Posted: Mon May 19, 2025 9:44 am
Regulatory Framework: France has specific regulations governing SMS marketing, primarily under the General Data Protection Regulation (GDPR) and the guidelines of ARCEP (Autorité de Régulation des Communications Électroniques, des Postes et de la distribution de la presse). Compliance with these regulations is crucial for building trust and avoiding legal repercussions.
Best Practices for Targeting French Gen Z Through SMS
To create effective SMS campaigns that resonate with Gen Z in France, ivory coast consumer mobile number list marketers should adhere to the following best practices:
Obtain Explicit Opt-in: Under GDPR, explicit consent is mandatory before sending any commercial SMS messages. Ensure a clear and transparent opt-in process, informing users about the type of messages they will receive and providing easy ways to withdraw consent. Silence or inactivity does not constitute valid consent. Keep detailed records of consent, including timestamps and the method of opt-in.
Personalize and Segment: Generic blasts are unlikely to capture Gen Z's attention. Leverage data to segment your audience based on demographics, interests, purchase history, and behavior. Tailor your SMS messages with personalized greetings, relevant offers, and content that aligns with their
specific needs and preferences.
Keep it Concise and Engaging: SMS messages should be brief, clear, and to the point. Gen Z has a short attention span, so get straight to the value proposition. Use engaging language, emojis (where appropriate and brand-aligned), and a tone that resonates with this generation – often informal, authentic, and sometimes humorous.
Best Practices for Targeting French Gen Z Through SMS
To create effective SMS campaigns that resonate with Gen Z in France, ivory coast consumer mobile number list marketers should adhere to the following best practices:
Obtain Explicit Opt-in: Under GDPR, explicit consent is mandatory before sending any commercial SMS messages. Ensure a clear and transparent opt-in process, informing users about the type of messages they will receive and providing easy ways to withdraw consent. Silence or inactivity does not constitute valid consent. Keep detailed records of consent, including timestamps and the method of opt-in.
Personalize and Segment: Generic blasts are unlikely to capture Gen Z's attention. Leverage data to segment your audience based on demographics, interests, purchase history, and behavior. Tailor your SMS messages with personalized greetings, relevant offers, and content that aligns with their
specific needs and preferences.
Keep it Concise and Engaging: SMS messages should be brief, clear, and to the point. Gen Z has a short attention span, so get straight to the value proposition. Use engaging language, emojis (where appropriate and brand-aligned), and a tone that resonates with this generation – often informal, authentic, and sometimes humorous.