It is not necessary to make elaborate videos or ads to create urgency, many times just the text is enough, make sure it is visible, clear, and that anyone can read it (presbyopia after 40 is an issue if you use very small letters).
Let your audience know how many products you have in stock … E.g. Only 4 left!
Send an automation , or just a single campaign, to use the sense of urgency you have to create a series of campaigns and launch them on special dates, such as Black Friday, Thanksgiving, Christmas, New Year's, Valentine's Day, among other holidays where you know people will be eager to get deals.
Set a deadline and DON'T stick to it. Mention that the offer closes on Monday, for example, but on Monday tell them they have a few more hours.
Take advantage of the purchase and the opportunity to upsell and cross-sell and even to get testimonials. Don't hesitate to give away discount coupons so that those new or returning customers come back. The sale doesn't end there, nurture your relationship with them.
These campaigns work best if planned in advance . Around December, we recommend planning the following year's marketing and putting on a spreadsheet all the dates you should take advantage of to launch this type of campaign.
3. Storytelling
In my very particular point of view, EVERYONE talks about this but, in all honesty, I have had a belize telegram data hard time understanding it and even worse, applying it. What do you mean, you want me to tell you a story every time I make content?
Storytelling is honestly a somewhat complex sales psychology practice, and yes, it is true, it consists of the art of telling stories.
But let the examples tell us how.
This is an example of storytelling because it tells a story, there is a feeling behind it and of course the promotion of the brand. Storytelling also creates empathy, many children can identify with it…
Gatorade video .
How you can do storytelling in your content
Of course, NOT all of us have the resources to create videos of that magnitude, but a practical example that you can achieve through a video or ads is to tell your own story. How did you start your business? How did you go from zero to having x amount of followers, a certain amount of clients? For this you don't need more investment than a testimonial. You could also use examples or case studies from others, however, if you use something personal it will be original and no one will be able to copy you.
Storytelling depends on the particular taste of the users. You won't be able to reach everyone with your stories, but there will always be readers. You can tell short or long stories, the length is not relevant since there will always be readers.
Another example that you can do is storytelling through the famous "threads" that are famous precisely for the "anecdote" - everyone wants to know what happened next.
Wattpad sells stories and what it does is give you a good taste of its stories through advertising on networks and if you want to continue reading you already know what to do, this is a good example that you can follow, if your stories are good, to continue your readers will have to take action.
Another example of easy-to-do storytelling through videos is for you to share your consumer experience and have your users share it too… you have to mention how they found out about your product, how they decided to buy it, when they tried it and of course the results. That's storytelling!
That's enough for today, I ask you to practice all these tips based on sales psychology in your email campaigns , landing pages, social media ads and let Benchmark Email and its tools accompany you.