The main advantages of such research
Posted: Tue Apr 22, 2025 6:38 am
Such studies allow for prompt and effective:
Monitor the operational activities of your sales staff and sales representatives;
Assess the activity and positions of competitors;
Quickly track prices of your products and those of your competitors;
Build customer attraction maps and find the optimal store location;
Evaluate advertising and promotional activities;
Understand brand penetration levels or individual target SKUs;
Assess the levels of fulfillment of contractual obligations by stores (e.g. shelf share, quality of retail equipment, etc.)
And much, much more
are short terms of execution and lower budgets for bulgaria cell phone number list implementation. Modern technologies for collecting and processing data of such research significantly speed up the process. Thus, if earlier auditors at retail outlets had to fill out paper questionnaires, then they had to be processed, now smartphones and tablets are used, which send the questionnaire online to cloud storage, and the report is generated almost immediately online.
Thanks to this, it is possible to react to problems at retail outlets almost immediately. This significantly speeds up the process of improvements in the company, while decisions are based on real data. It is much easier to implement the KPI system.
BRIF Research Group has been carrying out store check research in its portfolio of services for over 10 years. We actively monitor and develop this area. We use all modern technologies for collecting, processing and analyzing the collected data.
Monitor the operational activities of your sales staff and sales representatives;
Assess the activity and positions of competitors;
Quickly track prices of your products and those of your competitors;
Build customer attraction maps and find the optimal store location;
Evaluate advertising and promotional activities;
Understand brand penetration levels or individual target SKUs;
Assess the levels of fulfillment of contractual obligations by stores (e.g. shelf share, quality of retail equipment, etc.)
And much, much more
are short terms of execution and lower budgets for bulgaria cell phone number list implementation. Modern technologies for collecting and processing data of such research significantly speed up the process. Thus, if earlier auditors at retail outlets had to fill out paper questionnaires, then they had to be processed, now smartphones and tablets are used, which send the questionnaire online to cloud storage, and the report is generated almost immediately online.
Thanks to this, it is possible to react to problems at retail outlets almost immediately. This significantly speeds up the process of improvements in the company, while decisions are based on real data. It is much easier to implement the KPI system.
BRIF Research Group has been carrying out store check research in its portfolio of services for over 10 years. We actively monitor and develop this area. We use all modern technologies for collecting, processing and analyzing the collected data.