After the last dot-com boom
Posted: Tue Apr 22, 2025 6:37 am
Banks actively cooperate with startups to develop in non-core areas. Again, understanding that it is impossible to embrace the immensity, banks are increasingly cooperating with startups. Kaspibank, Sberbank Tinkoff and others are especially active in this area. Banks try to do hackathons, support fintech startups, open academies and camps to train innovative specialists.
The narrow focus of a bank on its own area of activity is becoming a thing of the past. Banks understand that clients do not need loans and transactions, but end products, and they want to be closer to the needs of the client. Banks have been selling insurance products and legal services for quite some time now, and now they are going further. If you want a card to pay for purchases abroad or a loan for a vacation, buy an airline ticket or a travel package right there, if you want a mortgage, choose and buy an apartment “without leaving the cash register”, if you want a dress for yourself or a coffee maker for a friend for his birthday, choose, ask your friends to chip in and buy it in a bank chat.
Internet banking is transforming into many different interfaces. Speaking switzerland cell phone number list of chats, the creation of chat bots by banks has reached epidemic proportions. Dozens of Russian banks have already released bots for the Telegram messenger. And this is understandable – banks want to be where the client is, to act in the environment that is familiar to them. Some even believe that chats will replace banking applications for clients, which banks have been “praying to” in recent years.
Using information from social networks and big data. The availability of information about users in social networks and other services with a social component already allows using this data to develop a portrait of a future borrower. Even now, leading banks can calculate the reliability of a potential borrower in a few minutes thanks to the availability of such diverse data about clients.
Some banks are beginning to analyze this data when deciding whether to issue a loan. For example, in the West, several market players are already experimenting with adding data from social networks to the scoring model of analysis. Interestingly, absolutely everything is taken into account, including attendance at college. There are similar projects in Russia. The same data can be used to develop individual products.
Big data and advanced analytics enable banks to anticipate consumer demand, creating interesting offers for customers based on behavioral habits.
Full automation. many banks "electronicized" their core processes, but did not make them truly digital. The difference is huge. Yes, paper documents are now sent between specialists less often and their PDF versions are used more often, but this work is still done manually. That is, although the documents are no longer paper, they are still handled as if they were material: by the hands of specialists.
The narrow focus of a bank on its own area of activity is becoming a thing of the past. Banks understand that clients do not need loans and transactions, but end products, and they want to be closer to the needs of the client. Banks have been selling insurance products and legal services for quite some time now, and now they are going further. If you want a card to pay for purchases abroad or a loan for a vacation, buy an airline ticket or a travel package right there, if you want a mortgage, choose and buy an apartment “without leaving the cash register”, if you want a dress for yourself or a coffee maker for a friend for his birthday, choose, ask your friends to chip in and buy it in a bank chat.
Internet banking is transforming into many different interfaces. Speaking switzerland cell phone number list of chats, the creation of chat bots by banks has reached epidemic proportions. Dozens of Russian banks have already released bots for the Telegram messenger. And this is understandable – banks want to be where the client is, to act in the environment that is familiar to them. Some even believe that chats will replace banking applications for clients, which banks have been “praying to” in recent years.
Using information from social networks and big data. The availability of information about users in social networks and other services with a social component already allows using this data to develop a portrait of a future borrower. Even now, leading banks can calculate the reliability of a potential borrower in a few minutes thanks to the availability of such diverse data about clients.
Some banks are beginning to analyze this data when deciding whether to issue a loan. For example, in the West, several market players are already experimenting with adding data from social networks to the scoring model of analysis. Interestingly, absolutely everything is taken into account, including attendance at college. There are similar projects in Russia. The same data can be used to develop individual products.
Big data and advanced analytics enable banks to anticipate consumer demand, creating interesting offers for customers based on behavioral habits.
Full automation. many banks "electronicized" their core processes, but did not make them truly digital. The difference is huge. Yes, paper documents are now sent between specialists less often and their PDF versions are used more often, but this work is still done manually. That is, although the documents are no longer paper, they are still handled as if they were material: by the hands of specialists.