Contribution to the cultural landscape
Posted: Tue Apr 22, 2025 6:36 am
YouTube has long been more than just an entertainment platform. With the help of the video service, people learn new things, express themselves and share a million opinions on various issues. This contributes to communication between cultures and allows everyone with Internet access to develop professionally. Google and the research agency Flamingo analyzed the role of YouTube in people's lives and identified 4 main social and educational functions of the video service. We will tell you how companies can use this.
What analysts studied
The analysts surveyed internet users in 18 countries and guangdong cell phone number list conducted in-depth interviews with experts in the fields of culture, media, branding and technology. The study also included focus groups and online diary materials from YouTube users and creatives in four countries.
1. Development and self-expression
YouTube discovers new talents and helps to prove themselves — this was confirmed by 84% of Russian respondents. As Andy Warhol bequeathed, everyone can now get their 15 minutes of fame.
YouTube also helps find like-minded people. 58% of respondents said that the service helped them meet people with similar views and experiences, and 65% were able to find opinion leaders whom they admire and follow as an example.
81% of Russian YouTube users were pushed to take action
After watching the video, viewers try to learn something new, share the video with friends or buy the product that was advertised. “When I watch YouTube, I am in a very excited state, like a treasure hunter, it is easy for me to open up to new ideas,” says a user from France. “When I watch TV, I don’t have the same adrenaline that I want to splash out.”
What analysts studied
The analysts surveyed internet users in 18 countries and guangdong cell phone number list conducted in-depth interviews with experts in the fields of culture, media, branding and technology. The study also included focus groups and online diary materials from YouTube users and creatives in four countries.
1. Development and self-expression
YouTube discovers new talents and helps to prove themselves — this was confirmed by 84% of Russian respondents. As Andy Warhol bequeathed, everyone can now get their 15 minutes of fame.
YouTube also helps find like-minded people. 58% of respondents said that the service helped them meet people with similar views and experiences, and 65% were able to find opinion leaders whom they admire and follow as an example.
81% of Russian YouTube users were pushed to take action
After watching the video, viewers try to learn something new, share the video with friends or buy the product that was advertised. “When I watch YouTube, I am in a very excited state, like a treasure hunter, it is easy for me to open up to new ideas,” says a user from France. “When I watch TV, I don’t have the same adrenaline that I want to splash out.”