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Active prospecting equipped with content

Posted: Tue Apr 22, 2025 6:06 am
by bitheerani90
A very effective strategy for combining Inbound and Outbound is to use specialized content to convince the person to take action. For example, you have identified a problem that the prospect has before they do and you can use this to convince them to take action by sending them an email, briefly explaining how to solve the problem and adding a link to the full content. This helps to qualify leads and shorten the sales cycle.

Sponsored Links for Inbound Content
It is possible to make Inbound and Outbound estonia mobile database actions have faster results by using sponsored links on Google to promote content, such as important posts and e-books to increase the growth of your corporate blog .

The same can be done by boosting posts on social media, and thus your Inbound strategy is strengthened by using outbound as a promotional tactic.

Attraction for a digital action
Try creating a Call To Action (CTA) for an online action in offline advertising such as billboards, radio, TV and print. For example, you could offer a discount coupon to anyone who clicks on the link provided on a flyer distributed on the streets.

For this strategy to achieve better results, it is very important to know exactly where your target audience is, the programs they watch and the events they attend, for example.

As we have seen, combining Inbound and Outbound Marketing strategies can be the difference your company needs to stand out in the market. These are simple actions that can be done by aligning the company's marketing and sales teams, and it is very important to create metrics to monitor your results!