Email marketing campaigns are part of email automation. Depending on the actions performed by users, the different predefined rules that configure the automation are activated to automatically send email responses to your contacts.
Linking your email marketing software to a CRM or web analytics platform allows you to set up different triggers for different customer actions and behaviors, which can be segmented and personalized for the best results.
Below you will find examples of emails with different objectives that can be part of your marketing automations.
Cart abandonment emails remind shoppers of products they haven't purchased yet.
Reactivation email campaigns launched after a decline in customer activity to encourage repeat purchases or improve engagement.
Confirmation emails to thank customers who have performed specific actions on your website.
Personalized event emails triggered by customer information, such as birthdays and anniversaries .
Cross-sell emails that suggest products to customers based on their previous purchases or browsing history.
Types of automated emails
Now that you know that automated emails help increase the effectiveness belgium telegram lead of your email marketing, a good way to speed up the implementation of marketing automation is to look at different email automation examples to see which ones can be applied to your business to achieve your goals.
Below are some automated emails you can start using for your business today.
1. Newsletters
Newsletters keep your audience and subscribers informed about the latest news and events. This can be new products, promotions, updates, and more. With newsletters, you can stay in touch with your subscribers to ensure constant communication and increased engagement .
One type of automated newsletter you can start using today is the featured content newsletter. It brings together the most notable content from your blog and website for your subscribers to interact with. You can set it up on a weekly or monthly basis.
You can also create a series so that new subscribers receive past content that they haven't interacted with in their inboxes after successfully signing up.
2. Welcome emails
Welcome emails set the tone for future communications and interactions with new subscribers and customers. Welcome emails generate four times more opens and five times more clicks than regular emails , so you need to have them in your email marketing strategy no matter what.
Manually wanting to welcome subscribers when they arrive on your list can take hours or even days. With automation, the moment your customers subscribe to specific lists, they receive a welcome email with information about what they can expect from you.
3. Drip campaigns/nurturing campaigns
Drip campaigns turn potential customers who aren't buyers today into potential buyers in the future. With drip campaigns, you nurture potential customers and guide them through the different stages of the buyer's journey.
With these campaigns, you can:
Educate potential customers by teaching them something valuable.
Share more information about your brand: who you are, what you do and why you do what you do.
Tell an exciting story about your brand or products. This could be a customer testimonial or the reason you started your company.
Increase brand exposure to new subscribers.
Email Automation: Best Practices
To ensure the effectiveness of your automated emails, please keep the following in mind:
Plan each automated workflow with your target audience in mind .
Use personalization and segmentation to increase conversions and optimize content.
Only send emails to subscribers who are interested in your content. Clean your list regularly and get rid of inactive contacts. Benchmark Email's Smart Sending feature does this for you by eliminating sends to subscribers who are inactive, which can improve your sender reputation.
Track responses to inform future marketing decisions.
Analyze and measure past workflows. Take note of strengths and improve weaknesses.
Getting started with email automation
Instead of using the “mass and batch” method of sending endless spam emails to your potential customers, you can automate your email marketing to send them the content they are interested in at the best possible times. This will not only prevent you from losing subscribers, but will also generate more sales for your business.
Successful email marketing involves using the right software. Benchmark Email provides a suite of powerful tools that allow you to create colorful, engaging emails that will capture your customer’s attention from the moment they subscribe to their first purchase. Even after that, you can automate your emails to encourage repeat purchases and increase customer loyalty to your brand.