How to measure Brand Perception? Check it out!

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Do you know how to manage your brand efficiently?
Want to know how to measure your brand perception? Find out!
Learn the main ways to measure brand perception, as well as the importance of this assessment for the success of your company.

Brand perception is related to the hungary mobile database memory that consumers have about a company. The more positive this memory is, the greater the chance that the customer will engage with the brand.

Therefore, it is important that the organization's marketing department invests some time in evaluating this perception. If you want to know the main tips for making this assessment, keep reading the text and check it out!

image-vision of a man in focus, with blue eyes-representing brand perception
What is brand perception?
Brand perception represents the consumer's view after having contact with a company, that is, it is related to meeting their expectations before, during and after the purchase.

The consumer can be influenced by several attributes, such as the cost-benefit of the products or services offered, service received, delivery method, organization of the location, marketing actions, company reputation, among others.

It is a very important metric for companies, as it indicates the level of brand recognition, purchase intent and customer loyalty. Monitoring perception is essential for the growth of your business, because when a customer has a good experience during the purchasing journey, they will purchase the products or services again and, consequently, become brand ambassadors in the market.

In this sense, it is important to mention that according to HubSpot research , 54% of customers consume content from brands they value. This data confirms how important it is to invest in actions to create emotional memories in customers.