Now that you are convinced that having an email marketing strategy is essential, let's talk about the resources and tools you will need to implement your strategy.
1. Email list
Your subscriber list is the be-all and end-all of your email marketing. The quality of your list will determine the success of your campaigns, and a high-quality list is made up of an engaged and interactive audience.
Measuring the quality of your list is easy. Look at:
Deliverability rates (at least 95%)
Open rates (15-25% is great)
Bounce rates (no more than 3%)
New subscriber growth rates
Please note that since the release of Apple's iOS 15, open rates may belarus telegram phone numbers have been affected and should not be a primary factor in determining the health of your list. Make sure to analyze your database and clean it regularly to keep it healthy and up to date.
2. Email Automation
Every email tool is different, but there are some basic things to check. Is it reliable and does it offer the features you need, such as easy customization, reporting, and list management? Ideally, you'll want to choose an email automation tool that will help you save time.
3. Well-documented email marketing strategy
Simply sending emails won’t get you results – sending strategically designed emails will. Your strategy should be what you turn to every time you start or end a campaign, so having it documented is a must. Without a documented strategy, you’ll find yourself making missteps and failing to see a huge return on your investment. If you’re not sure where to start, read on as we discuss how to develop a results-driven strategy for your email marketing.
Step-by-step guide to your email marketing strategy
Step 1: Identify your goals
Unless you know and define what you want as a business or brand, you won't achieve anything. It's important to set clear goals and expectations for all your marketing projects, and email is no exception. Spend some time identifying what you want to achieve with your campaigns, how much you can afford to spend, and your intended objectives. When setting campaign goals, make them:
Specific
Limited in time
Aligned with broader business objectives
Measurable
Provided to the resources you have available
Step 2: Define your audience and conversion funnel
Once you know what your goals are, think about who can help you achieve them. Who is your ideal email recipient? How will they help you get closer to your goal? Make a list of a couple of buyer personas and include demographic details. When you know who you're targeting, you'll also know how to speak to them to capture their attention.
An important step in developing your strategy is to create a sales funnel. Here is an example of a funnel for someone visiting your website:
example of funnel in an email marketing strategy
This may vary depending on your business and your goals.
Step 3: Decide how to get leads
Leads for your email marketing are different from leads for your business. In the context of email strategy, leads refer to subscribers. There are numerous ways to get leads. Examples include forms on your website , paid ads , organic traffic, or social media.