How did Experiential Marketing come about?

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Experience marketing emerges as a way of looking at each consumer individually and understanding the reasons that lead them to consider products (and contact with the company) relevant.

In this way, by analyzing this individual's belgium mobile database and relating it to the target audience, the company can develop appropriate marketing strategies to make the relationship increasingly closer — and generate trust between the parties.

The 3 Vs of Experiential Marketing
Finally, we can say that experience marketing is based on three Vs. The first of these is truth, which relates to the company's ability to deliver on its promises.

The second is willingness, which has to do with people’s willingness to engage with the brand.

The last one is value, which addresses the customer's perception of the company. The big challenge is to work on all these values ​​in an integrated way.