What are the SEO trends for 2022?
Posted: Mon Apr 21, 2025 10:05 am
Once you understand the definition of SEO, it becomes easier to understand why you need to pay attention to changes in Google's algorithms. After all, they are the ones that establish the criteria for a web page to have a better position in the ranking than another. So, find out below what SEO trends for 2022 are!
1. Artificial Intelligence (AI)-assisted voice search
Google icon for voice search
According to Google studies , at least 20% of switzerland mobile database are done through voice search. This is possible due to technology such as AI, present in assistants such as Amazon's Alexa and Apple's Siri. For 2022, the trend is for this technology to evolve and the volume of searches in this format to grow.
This requires marketing professionals to adapt their web pages. After all, this type of search has its own particularities when it comes to typing. For example, voice searches use more conversational language.
That is, users tend to enter “where”, “how”, “which”, etc., in their keywords more frequently. Therefore, the keywords are more specific and long-tail. Therefore, planning and creating content for the public must take this into account.
1. Artificial Intelligence (AI)-assisted voice search
Google icon for voice search
According to Google studies , at least 20% of switzerland mobile database are done through voice search. This is possible due to technology such as AI, present in assistants such as Amazon's Alexa and Apple's Siri. For 2022, the trend is for this technology to evolve and the volume of searches in this format to grow.
This requires marketing professionals to adapt their web pages. After all, this type of search has its own particularities when it comes to typing. For example, voice searches use more conversational language.
That is, users tend to enter “where”, “how”, “which”, etc., in their keywords more frequently. Therefore, the keywords are more specific and long-tail. Therefore, planning and creating content for the public must take this into account.