Features of network business in Turkey

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A study of the Turkish market conducted by Nielsen indicates a high potential for the development of multi-level marketing in the country. For example, 43% of local residents are aware of network business, and 31% of them are very well versed in how this sphere works. At the same time, there remains 57% of the audience that can potentially be involved in the MLM industry.

According to the WFDSA report, the total sales volume in the direct sales facebook data and network marketing market in Turkey has already exceeded $512 million. More than 1.3 million residents of the country work as distributors of MLM companies, 75% of whom are women.

To succeed in promoting network business in Turkey, you need to deeply understand their cultural characteristics, business customs and etiquette, to which they attach great importance. The character of this nation combines everything - both East and West, Europe and Asia. Turks are friendly, responsive and polite, and if you learn at least a few words in Turkish - it will literally disarm them. Respect and trust are of particular importance for local networkers, because, having heard even the slightest notes of mistrust in his address, a Turk will be ready to refuse even a very profitable offer.