Return on Investment, or , is calculated as: profit minus cost/cost. Thus, the performance indicator measures the effectiveness of an investment, comparing ukraine mobile database gains obtained with its cost.
Conversion Rate
Do you know when you're browsing the internet and, when you click on a specific ad of interest, forms or requests to complete a registration appear? So, the metric that indicates how many people completed actions like this is called the conversion rate.
It is important for analyzing campaign performance and presents a percentage of their effectiveness, which is nothing more than dividing the number of conversions by the total number of visitors.
Return on Investment in Portuguese
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