3 Promotion or discount

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Discounts are also an important factor in customer retention and development. This is because they create a sense of urgency — something like “if I don’t italy mobile database advantage of this discount now, I might miss out on a unique opportunity.” So, use this type of trick to capture your customers’ attention.

However, don't forget: if you opt for discounts or promotions with specific time limits, always respect the agreed deadline. It's not worth trying to create a sense of urgency and not selling an illusion. No one likes to be deceived. And one dissatisfied customer costs the profit of five satisfied customers .

If you are not used to running promotions in your store, we suggest you pay attention to two main points:

Set goals : You need to have well-defined goals when implementing a discount in your online store — no matter how much. After all, a discount for the sake of a discount can backfire on your store. Therefore, set clear goals every time you introduce a new discount (attracting new consumers, increasing the average ticket or winning back a customer, for example).
Understand the metrics well : ensuring that you know and understand what each of the fundamental metrics in the online sales market is for is essential – if you don’t know the importance of metrics, we suggest you read this article . Always monitor the effectiveness of your campaigns to understand whether those discounts or promotions really make sense for your store.