Advantages, disadvantages and a few smart tips
Posted: Mon Apr 21, 2025 4:49 am
Advantages Disadvantages
Opportunity to maximize revenue and improve ROAS Placements and keywords cannot be selected, viewed, or evaluated separately – including no target group or device bids
Easy setup if product feed and normal shopping campaign are already available. No exclusion option for search terms, placements, etc.
Linking Shopping and Display: Optimized budget allocation and less administrative effort than two separate campaigns. Potentially negative impact on the performance of existing shopping and remarketing campaigns
(preferred priority when shopping)
Automated and optimized ad creation and delivery Patience regarding Google’s learning time:
Usually affects all campaign types
Purchasing and surfing behavior as well as seasonal factors are also taken into account
→ Data-driven bidding
While Smart Shopping campaigns are relatively easy to create, it's recommended that you have some experience with Google Shopping campaigns, including knowledge of how they work and how to optimize them.
As with common shopping campaigns, you should also note:
Google needs to work with the “material” you provide in the feed.
A well-maintained product data feed is therefore extremely important!
Since Smart Shopping campaigns, as mentioned, require a normal Shopping campaign and japan phone number data automatically receive higher priority, you should also keep an eye on the performance of the affected campaigns in parallel.
Existing dynamic remarketing campaigns can also be affected by Smart Shopping.
Especially at the beginning, you should always set up daily monitoring.
Google needs time to learn, but you should reserve the right to intervene if performance is critical.
My recommendation:
Be sure to test Smart Shopping campaigns.
Give Google's machine learning some time and finally compare revenue and ROAS with your previous shopping campaigns to determine the future of your campaign setup.
Opportunity to maximize revenue and improve ROAS Placements and keywords cannot be selected, viewed, or evaluated separately – including no target group or device bids
Easy setup if product feed and normal shopping campaign are already available. No exclusion option for search terms, placements, etc.
Linking Shopping and Display: Optimized budget allocation and less administrative effort than two separate campaigns. Potentially negative impact on the performance of existing shopping and remarketing campaigns
(preferred priority when shopping)
Automated and optimized ad creation and delivery Patience regarding Google’s learning time:
Usually affects all campaign types
Purchasing and surfing behavior as well as seasonal factors are also taken into account
→ Data-driven bidding
While Smart Shopping campaigns are relatively easy to create, it's recommended that you have some experience with Google Shopping campaigns, including knowledge of how they work and how to optimize them.
As with common shopping campaigns, you should also note:
Google needs to work with the “material” you provide in the feed.
A well-maintained product data feed is therefore extremely important!
Since Smart Shopping campaigns, as mentioned, require a normal Shopping campaign and japan phone number data automatically receive higher priority, you should also keep an eye on the performance of the affected campaigns in parallel.
Existing dynamic remarketing campaigns can also be affected by Smart Shopping.
Especially at the beginning, you should always set up daily monitoring.
Google needs time to learn, but you should reserve the right to intervene if performance is critical.
My recommendation:
Be sure to test Smart Shopping campaigns.
Give Google's machine learning some time and finally compare revenue and ROAS with your previous shopping campaigns to determine the future of your campaign setup.