2- Is offering several products really advantageous?

bitheerani90 · Post by **bitheerani90** » Mon Apr 21, 2025 4:43 am

You already know that having an online store is essential, but what we haven't told you yet is that having an online presence isn't enough. It's essential to know how to maintain a sustainable business through a website with high conversion rates.

The truth is that setting up an online store won't be your biggest challenge, but rather maintaining a profitable store with a shopping cart . It may latvia mobile database that the cart helps you sell more, since the total value of the sale increases, as a result of the possibility for your customer to buy more products in the same order. But, contrary to this, a Statista survey between 2011 and 2015 shows a drop from 6.37 to 4.08 items per order in sales made during Black Friday.

This leads us to think that…

If before having several alternatives was good, something that allowed us to have the freedom to choose “THE” best option, today people feel relieved when they don’t have to decide. A study by Scientific American reveals that when we are “forced” to choose an alternative, we have to give up many other potentially good ones as well. This leads us to a deadlock, which makes it difficult to choose, and often makes it easier to give up on the purchase.

As an e-commerce owner, you must have asked yourself many times why your customer abandons their purchase, right?

Have you ever thought that people might abandon a purchase simply because of too many options offered or a bad experience on the website?

Your potential customer may be feeling indecisive when faced with so many options to choose from. Or they may be having difficulty completing the payment, either because your checkout layout does not clearly show how many steps are left to complete the payment or because several pages appear during the checkout, making the process time-consuming and tiring.

Ultimately, there are many reasons that can hinder the user experience and lead them to abandon the purchase. So what can you do to improve the customer experience and sell more?