Conversion Tracking: Why it’s important to know the origin of the sale!

[bitheerani90]

Conversion Tracking (RPPG) is an essential technique for measuring the effectiveness of your marketing campaigns. It allows you to monitor the performance of your actions and identify which strategies generate the best results, thus optimizing your return on investment and improving your marketing decisions.
With so many ads running, it can be hard to know norway mobile database ones are actually generating sales, which can compromise the correct ROI calculation. That's why it's so important to track your ads, as it will help you get a detailed view of your campaigns.

In this article, we will show you how using tracked links will help you make more effective decisions and improve the management of your business.

So what is sales tracking?
Sales tracking (end-to-end sales conversion) is a feature that allows you to track the origin of your conversions. This way, you can know where your users came from as soon as they click on your ads and make a purchase, and measure the results based on real data.

This feature is used by marketing teams to analyze the performance of campaigns and ads. This tracking is usually done in different ways: by tags (Google UTMs) or by sales conversion pixel (installed on the page).

Why is this feature beneficial for your business? Think about it, if your return is negative, it is not worth spending money on the way you are using to promote your products/services. This tool allows you to optimize your campaigns more effectively and, consequently, increase your ROI, since you will be investing in ads that really generate value.

However, the resources currently used can be a bit confusing and make proper analysis difficult. For example, if you have a large team working on tracking sales with UTM parameters (tags inserted at the end of the URL), standardization is lost, and one ad may receive the tag “Facebook” while another ad’s collaborator uses “FB”.