Neuromarketing under debate

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Yesterday, the second marketing book reading meeting took place in Barcelona, ​​The Monday Reading Club , which brought us together around a book with a provocative title: Neuromarketing, Why do your clients sleep with someone else if they say they like you?

The room at the Excellence Bookstore was full and with attendees I had not seen on other occasions. The debate started a bit stiffly and the participation was not as active as in other meetings; this edition of gambling data philippine the book was quite special. The first two chapters introduce concepts of biology, psychology and neurology, as Mertxe commented , so if the reading is focused too much on this axis, those of us who are not trained in these sciences run the risk of "losing our way". However, I think that the introduction of these concepts is necessary and that they then allow a better understanding of the more "marketing" chapters, which for Marco resulted from number 5: the product as a cerebral construction, or number 6: the price as a perceptual construction.

The presentation of Apple and its iPad a few days ago served as a clear example to highlight different elements of applied neuromarketing. Smooth movements, the emphasis on experiencing emotions through the screen, involving the senses to the maximum, among others, are part of what the brain, at a conscious and metaconscious level, perceives, analyzes and values.

Another case discussed was that of Nespresso and the latest advertisement with George Clooney and John Malkovich and the positive impact generated by both the product and the commercial itself, even when users of other brands.