Increase the number of visits from regular customers
Posted: Thu Dec 26, 2024 9:15 am
There are several ways to improve LTV indicators. Among them: conducting promotions, retargeting, email, SMS and push notifications, providing privileges and loyalty programs. If even after this, LTV indicators do not grow, we will tell you what to do.
Focus your efforts not on your entire customer base, but on specific segments. For example, family restaurants serve a wide range of people. By segmenting your customer base, you will know which familiesslovenia mobile phone number list to target. Segmenting customers in any business, not just restaurants, allows you to use advertising resources rationally and increases the effectiveness of your interactions with your base as a whole.
Divide into groups: by age, gender, new and regular customers, average bill, purchase amount. Such indicators give a general idea of who visits the establishment.
Types of segmentation and criteria by which you can sort clients
Tracking the demographics of your repeat customers allows you to identify the people you need to target when building loyalty to increase their LTV. Analyzing your customer segmentation will give you insight into how you’ve organized your customers, so you can make adjustments as needed.
Aftermarket coverage
Maintain communication with your visitors after their visit. Email, SMS, push notifications are stable marketing channels. Before sending a message, segment the audience and send relevant offers to each group. Send reactivation messages to dormant customers - those who were more than 3 weeks ago, for example. In addition, send promo codes with a gift or discount for regular customers - to encourage and increase loyalty.
Save on communication using email or push notifications to customer cards. For example, Lama Room saves more than 26,000₽ per month (at the exchange rate of 10.03.2022) on mailings using push notifications. Mailings are easy to create through your Passteam personal account . They are sent in three stages - who to send to, what to send, and when to send. Launching a mailing takes 3-4 minutes.
Sending push notifications to clients in your Passteam account
Customer Reward Programs
Guest loyalty programs are very popular with consumers, and smart restaurant owners know this. So when you realize that a certain group of your customers has a high LTV, it gives you an opportunity to reward them for their loyalty.
A loyalty program is one of the best ways to retain high LTV customers. A loyalty system does not have to be complex and multi-level. Start with a simple cashback or welcome discount. For example, immediately after registration, credit 3% of the amount spent to their bonus account. Customers will understand that the more they spend, the more bonuses they get. This encourages repeat purchases.
Another simple way is to use guest Wi-Fi to measure repeat visits from guests. Then, email guests a promo code with a unique limited offer they can use.
Calculating LTV for business is a long and necessary process . You need to plan a budget in advance for all work with the client, not for targeted campaigns. Know where the weak points are in attracting and retaining. Companies that take into account the customer's lifetime receive more profit in the long run. Their business becomes predictable. Use the tips we wrote in this article and increase the LTV indicator.
Focus your efforts not on your entire customer base, but on specific segments. For example, family restaurants serve a wide range of people. By segmenting your customer base, you will know which familiesslovenia mobile phone number list to target. Segmenting customers in any business, not just restaurants, allows you to use advertising resources rationally and increases the effectiveness of your interactions with your base as a whole.
Divide into groups: by age, gender, new and regular customers, average bill, purchase amount. Such indicators give a general idea of who visits the establishment.
Types of segmentation and criteria by which you can sort clients
Tracking the demographics of your repeat customers allows you to identify the people you need to target when building loyalty to increase their LTV. Analyzing your customer segmentation will give you insight into how you’ve organized your customers, so you can make adjustments as needed.
Aftermarket coverage
Maintain communication with your visitors after their visit. Email, SMS, push notifications are stable marketing channels. Before sending a message, segment the audience and send relevant offers to each group. Send reactivation messages to dormant customers - those who were more than 3 weeks ago, for example. In addition, send promo codes with a gift or discount for regular customers - to encourage and increase loyalty.
Save on communication using email or push notifications to customer cards. For example, Lama Room saves more than 26,000₽ per month (at the exchange rate of 10.03.2022) on mailings using push notifications. Mailings are easy to create through your Passteam personal account . They are sent in three stages - who to send to, what to send, and when to send. Launching a mailing takes 3-4 minutes.
Sending push notifications to clients in your Passteam account
Customer Reward Programs
Guest loyalty programs are very popular with consumers, and smart restaurant owners know this. So when you realize that a certain group of your customers has a high LTV, it gives you an opportunity to reward them for their loyalty.
A loyalty program is one of the best ways to retain high LTV customers. A loyalty system does not have to be complex and multi-level. Start with a simple cashback or welcome discount. For example, immediately after registration, credit 3% of the amount spent to their bonus account. Customers will understand that the more they spend, the more bonuses they get. This encourages repeat purchases.
Another simple way is to use guest Wi-Fi to measure repeat visits from guests. Then, email guests a promo code with a unique limited offer they can use.
Calculating LTV for business is a long and necessary process . You need to plan a budget in advance for all work with the client, not for targeted campaigns. Know where the weak points are in attracting and retaining. Companies that take into account the customer's lifetime receive more profit in the long run. Their business becomes predictable. Use the tips we wrote in this article and increase the LTV indicator.