How does price anchoring work?
Posted: Sun Apr 20, 2025 7:19 am
Price anchoring occurs when a higher price, known as an anchor, is presented to the customer, in exchange for another lower price offer.
This pricing strategy aims to create a perception of benefit by offering a product with similar features to the more expensive item, but at a reduced price. In this way, when the customer perceives the similar features and the significant difference in price, they instinctively recognize an advantage.
This phenomenon is driven by our brain’s propensity to conserve energy sweden mobile database avoid unnecessary effort. In this situation, the stimulus to make a decision that appears to be beneficial is heightened, reflecting the powerful psychological influence behind price anchoring in purchasing decisions.
Price anchoring example
balaca labels with hand underneath
Imagine that you need to buy a new sofa. When you go to a store, you see a very beautiful and comfortable sofa that costs R$1,700, but you decide to “look a little longer”. And right next to it, there is another sofa that looks the same, but is a little bigger and has a more luxurious finish, and costs R$2,500.
You will probably reconsider buying the first one, making sure you are getting a good deal.
But why did this happen so quickly and instinctively?
Simple! The second product was relatively superior in size and finish, but it had a significantly higher price, so the other one immediately seemed like a good deal.
This pricing strategy aims to create a perception of benefit by offering a product with similar features to the more expensive item, but at a reduced price. In this way, when the customer perceives the similar features and the significant difference in price, they instinctively recognize an advantage.
This phenomenon is driven by our brain’s propensity to conserve energy sweden mobile database avoid unnecessary effort. In this situation, the stimulus to make a decision that appears to be beneficial is heightened, reflecting the powerful psychological influence behind price anchoring in purchasing decisions.
Price anchoring example
balaca labels with hand underneath
Imagine that you need to buy a new sofa. When you go to a store, you see a very beautiful and comfortable sofa that costs R$1,700, but you decide to “look a little longer”. And right next to it, there is another sofa that looks the same, but is a little bigger and has a more luxurious finish, and costs R$2,500.
You will probably reconsider buying the first one, making sure you are getting a good deal.
But why did this happen so quickly and instinctively?
Simple! The second product was relatively superior in size and finish, but it had a significantly higher price, so the other one immediately seemed like a good deal.