Three success factors for good stories

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Creating Credibility Before an audience will pay attention to a good story and you can establish credibility with it, you first need to demonstrate a basic level of credibility through your presentation. If you speak or write about implausible and unlikely things, no one will believe you. Ultimately, stories function like a "credibility heater": It just keeps getting bigger and bigger.
Vary your stories. To make your sales storytelling work and get people to listen, you should tell it a little differently each time. If people keep seeing the same story in the digital space, it will eventually become trite and no longer engaging. You don't have to reinvent the wheel every time, but small changes in the details are important to keep your stories fresh and engaging.
Creating Relevance The most important aspect of any story, however, is relevance. Right at the beginning of your story, ensure that your buyer persona, your target audience, or your counterpart immediately understands what this belize phone number data story has to do with them. No matter how great your heroic deed is, if your target audience isn't clear about why you're presenting this story here and now, you won't get their attention.
The ingredients of good stories
A powerful story doesn't have to be long-winded; on the contrary, it has to be short and sweet. Strictly speaking, we have a maximum of eight seconds to interest the listener in our topic. The ability to get to the point is helpful here. You can basically tell stories in two sentences. A small deviation from what usually happens can be exciting, for example.

Example: “Our new lead management tool is so good that our sales team can’t keep up with closing deals.”

Your stories will be good if you include a dialogue: "Our sales manager came into my office and said, 'Sebastian, the new lead management is so good – the sales people can't keep up with closing deals.'"

And the stories get really good when you add details regarding quantities, location, and time: "Our sales manager in Frankfurt came into my office a month ago and said, 'Sebastian, the new lead management is so good – the salespeople can't keep up with the deals, they only manage three a day.'"

Is storytelling the same as “telling fairy tales”?
Storytelling in sales is about convincing customers of your worth. It's crucial that you don't make up stories about good experiences or successes. These will come to light faster than you think! Good sales stories come from your own personal experience. Think about how you've helped customers, solved a problem, or made their everyday work more enjoyable. If you've only been with your company for a short time, you can also draw on the stories of your colleagues. Or consider what you yourself tell at networking events. It's also worth taking a look at the company history or blog. The course " Creativity and Innovation in Marketing " might be of interest to you at this point.